Adidas Secures Ninja Deal, Sports Brands Double Up On eSports

Despite questions surrounding the long-term viability and commercial ramifications of switching to Microsoft’s Mixer streaming platform earlier this month, popular Fortnite streamer Tyler “Ninja” Blevins revealed today a partnership deal with sporting brand Adidas. Adidas x Ninja – Time In The news came packaged in a highly produced promotional video that – despite floating some…

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Tencent Slashes at $271 Billion Stock Slump with Massive 50% Recovery

Tencent, the world’s largest gaming company and one of the biggest social media service owners, saw its stock plummet in 2018, costing investors as much as $271 billion in losses. Tencent shares are now seeing a massive recovery fueled by opportunities from “Fortnite” and “Apex Legends” in China’s booming gaming sector and improving sentiment in…

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