Mixer Plays the Long Game with Ninja Exclusivity Deal

Poaching is occurring every week in the live-streaming wars. Mixer’s latest announcement gives insight into its possible long-term strategy. Can exclusivity deals be leveraged into more valuable endorsements? The live-stream wars are in full swing with no clear indicators of where exactly it’s headed. With bank transfers rumored to be in the millions and low-impact…

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Adidas Secures Ninja Deal, Sports Brands Double Up On eSports

Despite questions surrounding the long-term viability and commercial ramifications of switching to Microsoft’s Mixer streaming platform earlier this month, popular Fortnite streamer Tyler “Ninja” Blevins revealed today a partnership deal with sporting brand Adidas. Adidas x Ninja – Time In The news came packaged in a highly produced promotional video that – despite floating some…

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